Sustainable product strategies with Sustainable

Product Strategy

Embedding sustainability into products and aligning the portfolio for the future

A future-oriented product strategy combines ecological responsibility with economic success. We support you in leveraging sustainability as a strategic driver – from targeted portfolio alignment to integration into the development process. In addition to conceptual consulting, we also provide operational support: In hands-on workshops for product managers, we deliver relevant knowledge on product-related emissions and empower your teams to effectively implement decarbonization strategies across business units and product lines.

Firmly anchoring sustainability in the core business

Transforming your product portfolio is a key lever for achieving sustainability goals. We support you in systematically developing or deriving sustainability and decarbonization strategies at the product level – tailored to your business units, markets, and innovation cycles.

Your benefits

Strategic management of your portfolio based on economic and ecological impact

Linking sustainability, innovation & business value for future-proof products

Targeted action planning for lower-emission product variants

Stakeholder activation & ownership through involvement of relevant departments

Our approach

Analysis of the existing product portfolio based on emission and impact profiles

Development of assessment criteria and decision-making logics (e.g. margin vs. emissions perspective)

Strategic workshops with product owners and business units

Identification of substitution, reduction and innovation potential

Derivation of concrete roadmaps and action packages for portfolio transformation

Innovation workshops to further develop your portfolio (e.g. towards Net Zero)

Use sustainability as a steering tool and shape your product portfolio for the future.

Integrating sustainability metrics into product development

Data-driven development and systematic control of ecological impact

Early integration of sustainability criteria into development processes enables active management of environmental impacts before they occur. This makes sustainability a fixed component of the Stage-Gate or product development process.

Your benefits

Systematic control of environmental impacts starting in the concept phase

Avoidance of late-stage corrections through early goal setting

Strengthening of Circular Economy through targeted material and design decisions

Building competences within the team for the application of sustainability KPIs

Our approach

Development of a company-specific set of sustainability metrics (e.g. CO₂, material diversity, recyclability) on regulations and action fields from the sustainability strategy

Integration of these metrics into Stage-Gate or Design-to-X processes

Creation of a user-friendly sustainability matrix for the product development process

Training of product managers and developers for practical application

Tool integration with existing development software or accounting tools

Embed sustainability at the core of your product development – data-driven and impact-oriented.

Contact now

Firmly anchoring sustainability in the core business

Contact us now to anchor sustainability into your company for long-term impact.